Client
Wistia is an easy-to-use platform that helps B2B Marketers get the most of out their videos and podcasts.
The Challenge
As we prepared to launch podcast features into beta, I hosted and joined qualitative usability interviews. These calls made it clear: users weren't sure how to get their podcast listed on popular listening apps like Spotify.
Customers could set up their show and upload episodes, but a majority of users assumed any content they uploaded would automatically appear on Spotify, Apple, and other listening apps.
One of my primary goals in my career is to advocate for the customer's attention – and the current experience was leading to complex support threads and painful-to-watch user sessions.
My Role
With results from the usability study, Fullstory sessions, and support anecdotes, I was able to advocate for building a dedicated onboarding experience for podcast creation.
I researched and user-tested the setup process, created user flows and wireframed possible solutions in Whimsical, designed initial mocks in Sketch and took those to a high-fidelity prototype for review in Marvel. Finally, I handed-off the design for development using Abstract.
Defining Problems to Solve
To kick off this project, I drafted a 1-pager identifying the requirements for a successful podcast and the gaps in our flow where user's could get stuck.
User Flow
One of the most important decisions in this project involved the information architecture. Where would podcast functionality live?
The majority of current Wistia users didn't have active podcasts, and we didn't want them to feel like podcasting was required for seeing value in the platform.
By nesting podcast functionality within the side panel navigation, the checklist was easily available for users who wanted to take advantage of podcasting, but easy to ignore for folks who weren't interested.
Solution
For the final design, I implemented an interactive podcast setup checklist that served as a reference for users who needed help distributing their podcast.
Here's a short video showing how users could reference the checklist, and what it looks like when all actions are complete: